The first seven days of a Search campaign
Watch early search terms, CPC drift, policy status, and spend pacing before expanding keywords or budget.
Reporting
Daily reporting should point to the next campaign decision.
Search campaign reports are useful when they connect account status, spend, search terms, CPC movement, and landing page performance to a clear operator action.
Daily read
Read fewer metrics, then write a better note.
A daily read should cover account status, campaign status, budget used, impressions, clicks, cost, CPC, search term quality, policy alerts, failed updates, and any page or tracking issue that affects spend.
The written note matters. It should say what changed, why it matters, and whether the operator should hold, adjust keywords, add negatives, change a CPC ceiling, pause a campaign, or request review.
Reporting articles
Ways to turn reporting into operations.
Search term reviews that do not become busywork
Group terms into add, exclude, monitor, and page-mismatch decisions so follow-up actions stay clear.
Account health signals operators should not ignore
Policy approvals, budget exhaustion, disapproved assets, broken tracking, and failed API updates need fast review.